Right - I was taking "trashed" to mean lower than expected. I haven't seen the low fares quoted (probably cos I haven't been looking), but isn't using such fares to attract customers and generate awareness what Ryanair are based on - and that business model seems to have worked?
I've also no idea what the market for the North East to Poland is - city breaks, stag/hen or VFR, but if aimed at Poles in the northeast, Christmas/New Year might not be low season!
There are some very low fares available on EWG if you can chose you days/dates, but if you need to travel in a couple of weeks they tend to be far higher than EZY to SXF, so might not be as bad as feared (and most flights are on 319's so 60% full!
)