They don't care. If they did they would do something a lot more dramatic to solve the problems...are they doing that? No.
So - why is it that they just don't give a ****? When a company is allowed to go to ruin, there is a reason, it just has not been revealed yet.
Love the analogy of rearranging the deck chairs on the Titanic...I guess we as a group are the band members that played on... Maybe it is time to be a rat...and win !