To be a business friendly "global connectivity" service it would need to be one of the big American network operators to allow onward connections.
If you go with the likes of WOW etc what have they got offer over DUB, AMS, etc so you've got to ask whether they grow the market or just dilute your existing hubs.
Given the mention of Boston in this article, they probably have been talking to Norwegian (or thinking really long term JetBlue?)
John Irving, business development director, says transatlantic services are "not off the table" (From The Northern Echo)
Leaving aside NYC, some other interesting stuff in here.