"His" airline? Get real!
He SHOULD not have a seat to begin with and wait in line with all the others on staff travel; those folks paying for his lavish lifestyle SHOULD have the highest of all priority, in all cases, excepting defined exceptional circumstances.
Joyce is nothing more than a recipient of the spoils earnt by many hard working people. He is not singularly responsible for its success, either.
Should his position, or any other like it, allow priority passage over the common man paying his "less than A380 Captain's" wage?
In my view, an emphatic no!