I mean, if you were the CEO of an airline wouldn't you want to be able to get a seat on one of your aircraft? It's a privilege that comes with the responsibility of keeping how many thousand people in a job?
I guess he
could have given his seat up and instructed the check in agents to fairly select just one person from the list of 400 delayed passengers to take his place.
Or maybe they could follow Ryanair's lead and have a bizjet painted in Qantas colours at his beck and call so he doesn't have to use revenue seats at all?