Originally Posted by
Jetkopite
in fact our marketing department is one of the strongest dept in the airline...
I agree with this part. If you give $3B play money any department will do well.
Originally Posted by
Jetkopite
but in years gone they spent millions on marketing and done very well,
Can you list their achievements, other than tongue in cheek ads, subscriptions with rating agencies, sports sponsorship and social media spending.
Didn't fill premium cabins or improve yields.