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Thread: EK results out
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Old 9th Nov 2016, 09:24
  #18 (permalink)  
Jetkopite
 
Join Date: Jul 2006
Location: london
Posts: 103
Originally Posted by notapilot15 View Post
Neither Bus nor Tractor are the problem, Timmy running this as a PR firm, not as an airline is the problem. Marketing spending of $3B is more than entire fleet lease cost $2.8B (240 x $1M/month x 12)
I agree to a point but in years gone they spent millions on marketing and done very well, in fact our marketing department is one of the strongest dept in the airline... Problem is they havnt account for other airlines like QR expanding and hitting EK where it hurts. Their business model is better equipped to deal with a downturn with more efficient planes unlike EK where they ordered and ordered thinking the whole world will keep flying EK via Dubai... THe EK model is failing BIGTIME!!!!!
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