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Old 20th Oct 2016, 07:52
  #8284 (permalink)  
nighthawk117
 
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Originally Posted by EK77WNCL View Post
Without even looking yet, I'll put money that they both leave roughly, if not exactly the same time?
Pretty dangerous that.
Counter-intuitively, it's actually clever to do so. There's an economic theory that states it's beneficial to do this, but I've forgot the name of it.

Basically, the theory goes that by separating the times of flights, say Easyjet operating in the morning and Ryanair in the afternoon, you are dividing the market. Instead of appealing to everyone, the Easyjet flights now only appeal to those who want to travel in the morning, and Ryanair only appeal to those wishing to travel in the afternoon.

But by grouping the flights together, time is no longer an issue. Everyone has to travel at that time regardless of whether they wanted to or not. Now you can target the whole market, and capture traffic based on brand or price.
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