`They have an inferior product to MON by all accounts`....You sure about that, as you don`t seem to have tried the Jet2 product. I`ve tried both, but much prefer Jet2. But not just me it seems, in July they were voted into the top 10 of world airlines by Trip Advisor, based on the views of people who had travelled with them..
So yes they could afford Monarch but from a business perspective, why would they??....They have no need of them