Bringantee
The investor is supposedly the Chinese said the previous Monarch CEO on TV the other day so probably is the HNA group.
Like you I am at a loss to think why HNA would want to invest in an airline abroad with just 30 short haul planes which has had 3 bail outs in less than 3 years.
If the announcement is that they are buying the planes and carrying on the Monarch model, then how does this turn out well.
They are just throwing money at exactly the same business model that has required 3 bailouts in less than 3 years.
We also have toalso factor in Jet 2. From next spring they bring 4 based planes to BHX and 6 to Stansted. That will eat further into the Monarch flights to many Med destinations in these areas for the first time.
So even more challenging.
I am hoping we can move out of this Stepford Wives weirdness and see some realism from the airline and investors.
Surely there will have to be a big change..a merger/ buy out otherwise what has changed its the same business model, and in 12 months time they will probably have the begging bowl out for yet another bail out.
Is this scenario not similar to Ehihad investing heavily in Air Berlin.That has failed so badly LH have had to step in and drastic cuts are planned for Air Berlin.
If anyone on here can explain how the likely current plan to buy more planes and carry on with the same business model if that is the plan,is going to work.
With the added issues of rising fuel and Jet 2 stepping into there markets far more in Birmingham and SE is going to transform Monarch fortunes please explain ?