Virgin started as a low cost carrier and moved out of that area into competition with QF; a well established cashed up company with a large fleet plus established lounges and terminals etc.
The successful low cost airlines such as Easyjet, Ryanair and Southwest stayed no frills and operated one type and used low cost terminals and are all extremely successful.
They operate on time and if you want extras such as an aisle seat with a extra bags,you pay for them.
Virgin as one of the posts says,have too many different types in their fleet and have completely deviated from the low cost concept ,probably because the Borg wanted to take his old employer.
Anyway,it would be a shame to see it go under,because if it does,it will be QF or the horse and cart.I will go for the horse and cart.
