In the past they tried a different method to fill the seats.
"An Exeter-based airline which advertised for actors to fly backwards and forwards between Norwich and Dublin to boost passenger numbers may be penalised, airport bosses have warned.
Flybe hit on the idea when faced with losing £280,000 because it had not met a passenger target imposed by Norwich International Airport as part of a commercial deal."
Airline hiring actors for flights faces fine | News & Advice | Travel | The Independent