There is a classic illness of people who run airlines, namely thinking that running an airline with lots of planes to lots of places is a proof of one's masculinity. Stobart shareholders will prefer management do not succumb to this disease.
Disclaimer - Secretly I really hope this route comes to fruition so I can fly from Carlisle once in my life; once I've bagged that flight my conflict of interest will end and I'll be able to give just my professional opinion that the route is commercially bonkers.
Last edited by davidjohnson6; 18th May 2016 at 19:54.