I agree with you mostly. Recently I upgraded to Premium Economy on Singapore, and it was great. But it is not realistic for the average customer to upgrade to business, as the price differential has become so steep. What I am saying is that the business model will eventually fail. Do you know they haven't even done health test on these seats? Yes the customer lets this happen by wanting super cheap tickets, but the airlines are taking advantage of this. I guess it is the case with most corporations nowadays, they are all "greedy"....