Yes, yes, yes, langleybaston - but will you weather-guessers PLEASE sort out this wretched cold weather!
I'm not familiar with the Personnel Branch - but perhaps something which indicates provision of comfort, uplift and general support* for service personnel might be appropriate?
Actually, if they can come up with a 'brand identitty', then the best of luck to them!
*TIP - try a google image search for this!