PPRuNe Forums - View Single Post - Flybe - 8
Thread: Flybe - 8
View Single Post
Old 10th Apr 2016, 10:42
  #476 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
Posts: 2,781
Likes: 0
Received 0 Likes on 0 Posts
At best talk of Flybe challenging BA is PR stunt. What sort of strategy would they follow on these routes? What is their point of difference?

LHR is expensive so competing on point to point, they are on the back for already competing on a London basis. Bmi failed and progressively moved away from domestics in favour of medium haul.

50% of LHR pax to Scotland are connecting, and many more making their own connections. Aberdeen is in decline. So leaves Edinburgh. These are by far the longest domestic sectors, so I cannot see anything fruitful for Flybe here given the competitive set...
EI-BUD is online now