"The design team had in mind a driver who was a young woman, American - and rich. The fictitious customer was dubbed Charlotte and seen as "an attractive lady, cool, in her 30s"."
Isn't that a bit stupid to market the car and immediately exclude half the potential buyers? I can see it now, any bloke who buys this is immediately going to get the "oh you've got a Charlotte. That's nice."
I think they'll look on it as accessing an entirely hitherto untapped, demographic.