Originally Posted by
Local Variation
What's Nottingham got to do with it?
The airport is in Leicestershire with a Derby post code. Spot the odd one out.
What have counties got to do with it? it is all to do with the airport promoting itself outside the UK. Probably the best known city in the East Midlands, and also the one which EMA is closest to is Nottingham. The post code is an accident of Royal Mail geography.
If Leicestershire hadn't thrown it's hat in with the other two councils when EMA was developed back in the 1960s it would have had no claim on the place at all, and now MAG owns and operates it they need to create an identity.
Clearly "Nottingham East Midlands" didn't work, but I would have though that linking the two cities - Derby and Nottingham in the airport name would work best as these two cities are the main industrial and commercial conurbations.
Incidentally, as an expat Brummie with absolutely no tribal loyalties to any of the cities, counties or their football teams I come at this from a totally unbiased point of view!