My point regarding the branding was the confusion - was it Virgin Atlantic or Little Red? Of course I found it under Virgin Atlantic but originally when it was suggested I try "Little Red" for my flight I am going to type that in first, and whenever a company is a few rungs down on the search engine that is a problem.
Being in possession of a sense of logic of course I then went to Virgin's homepage, but I was reminded of the quote regarding why Easyjet decided to close down the "Go" brand when they purchased it. Apparently they were considering operating it as a separate brand but the website decided them - it was go-fly . com and management at EZY thought it was too weak an address.
Not wanting to get into an argument about anything, just commenting.