Originally Posted by
PAXboy
"The brash “Chelsea blue” and aggressive yellow that have for years have defined the airline’s cheap and cheerful approach are to be toned down, it was announced this week. By making the blue in its uniforms and livery darker (it will now be a calmer “Spurs blue”) and reducing the quantity of bright yellow in its branding,
Easyjet hopes to project a more serious and upmarket image."
The above was from the article which shows how badly written and put together it is..................... are they incapable of actually reading it?
Add to the Marketingspeak of claims "They got the colour wrong" shows how poor the article is.
Every brand does a refresh in the same way that people redecorate their home or change their car which will have been refreshed with add ons and colours.
Shades of a wannabee journalist seeking to make a story from nothing and failing miserably.