I hope your investment guy did not advise his clients to borrow money to buy the stock?
Is always a gamble in the stock market best advise I had was when you invest be prepared to lose it.
Should be following Bristow stock to compare the two stocks, they are also down right now to almost there year low of $50. The high was $80.
So imagine the investors who bought at $80 and now trading at almost $50. That is a big drop and much bigger then the 9 dollars or so that CHC stock have gone down.