No, the market place didn't reject Concorde as such.
By "reject" I did NOT mean force the few built to stop flying. I meant the market rejected them when only two airlines (both with government pressure and assistance) bought a handful of airframes. It never made a dime for the developer and manufacturer. And that's what I'm talking about. Sure, airlines are making money flying the A380, but not enough of them are buying A380 for the manufacturer to make money building and selling them. The same thing happened to Concorde. From a manufacturer's point of view, Concorde died in infancy, Tu-144 died shortly after birth, and the American SSTs were aborted before birth.