Ever heard 3 strikes you're out. Their track record isn't stellar. Do you really think that multi million dollar businesses get 3 cracks at the title? Firstly good management teams wouldn't let it get to 2 strikes without reassessing priorities and deciding if what they're trying to achieve is attainable.
Multi million dollar businesses rarely fail twice before striking it big, and if they do, they have a lot of financial backing and it certainly wouldn't be in the Airline business.