Me too that last one (ad) was ridiculous....this "feels like home" campaign does a nice job of pulling heart strings....but...not enough brand identification...
I know this Ad was lambasted by some Poms...but I thought it was an absolute cracker!!! It encapsulated a history and was almost never without an aircraft in the picture.....
https://www.youtube.com/watch?v=XozHLoqwp_4
......that said I can understand why the Rat doesn't want pictures of aircraft in the ads, trying to be a virtual airline and all that....