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Old 17th Oct 2014, 02:45
  #5178 (permalink)  
hotnhigh
 
Join Date: Feb 2000
Location: Outofoz
Posts: 658
Interesting article...Qantas $20m media pitch sees four agencies line up - mUmBRELLA

Mumbrella revealed the media pitch for the account, which according to Nielsen, in the 12 months to August saw the airline spent a total of $34.5m on advertising however, this figure includes $15m spent by Jetstar, leaving the value of the Qantas media account at just under $20m.
Obviously not based on what each entity earns in revenues.
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