To be perfectly honest, I would call it "Club Plus"
Completely agree. I think they had it right in the mid-nineties First cabin even though it was side by side seating. At least you felt you were doing something special and the service was exceptional.
As far as food, once again I agree. Best 'Premium' meal I had was when flying with my young daughter in Virgin UC and she didn't want to eat her children's meal. Chicken Goujon's with Honey BBQ sauce, mashed potato's and pea's followed by fruit salad. Yum! Went down well with a crisp Montrachet.
