All that was lost with the Thai cabin crew.
What made QF different was brand Australia & the morons running the joint thought they could 'copy' that with cheap Thai labour.
Once the product differentiation was gone, there was less a motivation for pax to choose QF.
That's exactly right MC.
My little story along the same line..... a few years ago, london to singapore on the famous QF kangaroo route, got talking to the customer service manager who was london based. I was explaining where I lived by reference to well known spots like manly beach but the CSM said she didn't know where that was, surprised I asked her what places she did know in Sydney....her answer was none as she had never been to Sydney or indeed Australia.
Turns out there was not one aussie cabin crew on board and most had never been to oz.