First, I will confess to being pedantic.
The radio call was never "Traffic Bendigo..." in the 30 years I have read the AIP.
It was once, "All stations Bendigo..", then was changed to "Bendigo traffic...".
No doubt it will be changed again some day.
I encourage juniors to maintain standard phraseology, to their dismay, if only to make life easier when they jump into a shiny big jet. Silly me!