Joyce is so fixated on Virgin that he has completely lost the plot.
I forgive his inability to actually pronounce the company (one he professes to love) name correctly but I do not forgive his victim mentality.
He is certainly not the "man" to lead QF out of the woods. As to the CFO and CEO of JQ...I think a picture says a thousand words..again perhaps Shakespeare may do it best...qualling,surly, knotty-pated, skainsmates.