Since the mid 90's I've seen a fair few major companies operating in Australia do the "grow into the Asian market", "awake the sleeping Tiger" hype thing primarily to dupe the shareholders into buying more of their stock. It all sounds so rosy in their glossy prospectus - uncharted territory ripe for exploitation, growing consumer demand, a logical next step, have to be a part of this opportunity. But their ability to be successful in this venture has often only ever proved to be just a figment of their imaginations.