The evidence is against people paying more to fly, in fact the entire LCC movement is based on the fact people want to pay as little as possible. To go back to the duopoly days you'd be looking at $600 Syd-Mel type stuff as your regular fare. That's just not going to happen.
Romulus I know you are very focused on cost cutting but I think you are completely dismissing the Merc/Hyundai argument. Please don't.
The 51/49 market share need not return exactly to the $600 Mel to Syd days but adding just $10 a ticket will not drive any substantial number of customers away. The Qantas Group carried $50Mill pax last year. $10 a ticket would add $500Mill to their bottom line. We need sustainable airfares and it will only take a small increase to get there.