You see I'm curious to know why a dwindling, insignificant organisation representing perhaps a few hundred private aircraft owners which essentially sells advertising and publishes a few magazines, is "the" organisation to represent GA, not to mention the potential for 'conflict of interest' creeping into the pot at a later date. Risky strategy - you bet.
Probably because it is the only GA organisation in Oz which has a degree of orginisation about it.
namely why Mr Reiss? Plucked from obscurity by whom?
Strange statement considering Phil has been around for a while.