Perhaps a sign of the times that Alan's 54 pillar strategy is about to collapse around his ears.
After years of neglecting the international side of the business, segmenting everything possible domestically and having the cash fire hydrant firmly in jetstars gob, the penny may finally drop that Qantas' many problems are predominately self inflicted. my bold
Alan and the neo conservative were quite happy to blow $200 mill in grounding the airline.
Pretty much sums up the strategy that has failed already, don't need to wait 5 years for the transformation process. Even if OW's ex employer Joe Hockey supports the changing of the Q sales act the momentum is lost for Q International as the management have spent too much of their time on J* International with little return..
Virgin to Qantas: It’s no longer a monopoly
Virgin to Qantas: It's no longer a monopoly | Plane Talking
Like Telstra under Sol Trujillo, or Harvey Norman decrying online retailing, Qantas’s loudmouthed approach will only serve to alert both consumers and the government as to how how much potential for competition there is. If you still own some monopoly elements then you’d best shut up about them.
If things keep going as they are, LC & AJ are running out of time & money, for me its been a long and painful 12 months watching it all unfold.
Qantas buy back announcement includes poor outlook for FY13 | Plane Talking