"Build it and they will come"
- Dubai
Or closer to home and way more relevant :
Sheffield
Doncaster-Sheffield
Newquay
Durham Tees-Valley etc
Unless you have a market willing to pay a commercial return, they don't come, they really don't.
EK777 - don't take Skipness *too* literally.
Good advice, I'm not really a SID, if I was then you'd need to take me literally, however the Skipness 1E departure was abolished decades ago!