TSR2
I remember that, but what they were doing there was rebranding an airline with a long standing, excellent reputation, and remember, to Germans, who you're flying with is a much bigger deal than it is with UK IT passengers, many of whom don't even care where they're going as long as it's hot, they can make themselves understood by shouting slowly in English, and can get a nice cup of tea!
Thomas Cook has no real pedigree under that guise - unlike Britannia, who who unceromonially rebranded by TUI. That would never have happened were the boot on the other foot (UK company rebranding German respected name).