MOL is on record as saying this was going to happen. A reading suggestion :
" Ryanair: How a Small Irish Airline Conquered Europe [Paperback]
Siobhan Creaton (Author) " It's not actually a u-turn, it's been expected internally for about a decade, the timing was the only issue they weren't sure of.
He went on record as saying Ryanair would have to change from when he retired around 2011 to a different model, given retirement on hold for years then will have to change with him there. Not sure I have read another airline boss being open about their personality failures but he did.
As said before FR have reinvented themselves a couple of times and will continue to do so because thats what you need to do to survive, doing it publicly means you get regularly appraised.