LAX LHR
Of course load factor and yield are critical if a route is to last, this route utilises a gap in the flying program and I suspect it is underwritten from the CPH end of things
NAS are very focused on both punctuality & regularity, the latter means we very very rarely cancel a planned flight unless its exceptional circumstances & performance is reported in a live open format in most crew rooms, on our internal web site base by base, so today of 455 scheduled departures 439 have already departed 46 experienced a delay >15 min & the other 16 have yet to depart.
If price doesn't drive volume then no amount of marketing will, we use price to get people to try our airline, the product is not well known in the UK and people have low expectations based on the previous offerings in the UK LoCo market, we know we are streets ahead of the likes of Ryanair & EasyJet and the other UK operators in terms of customer satisfaction, but we are not well known and that takes time, LGW is proving to be a huge success and we are ramping up to 330 departures a week over the next 3 months or so, so a couple of rotations to LPL is neither here or there in the big scale of things, but it will work or be chopped if we are paying for it.