A little while back a Canadian ATC controller instructed pilots to go around using RT slang. Something like "sixteen twenty eight go around". The ATC missed the prefix of their callsign and the pilots didn't understand it was for them. They ended up landing.
I know the incident you are referring to and can state categorically that it did not happen that way. Recordings on the LiveATC site seemed to show that the full call sign wasn't used but that's because LiveATC scans multiple frequencies and often clips a transmission. The ATC recordings were reviewed and showed that the controller used the proper phraseology when issuing the go-around instruction. The crew just flat out missed it.