But opening the Irish routes from SEN was a good move from SEN's (and therefore Stobart's) point of view since it re-introduced scheduled services to the airport with all the concomitant advantages that accrued. No other airline was prepared to do this. However, once EZY was established at SEN there was no reason to continue with the Irish services if they weren't making money. So not a simple case of getting it wrong, because the actual routes were secondary to the establsihment of some schedules.
Opening SEN routes lost Stobart's investment thousands of regular passengers who were had no choice but to fly with Ryanair to Dublin. It is a simple case of getting it wrong as SEN expected everybody to move to a half finished terminal and continue to fly with RE which I bet management at RE knew wouldn't happen as management at WAT were well aware what was happening with SEN move. When EIR took over they almost doubled capacity on WAT-LTN route which RE wouldn't do to protect WAT-SEN services.
How to kill a successful route that has run for years? Move it to the east coast and then due to customer resistance still have to run a service from Luton thus splitting the loads. Maybe the case that Stobart does not always get it right.
Indeed but hopefully the new carrier will begin by end of the year if all goes well. Could be some further details over the next few weeks.