Couple of years ago I got chatting to a journo for one of the red tops down the pub... got onto the subject of P2F and he was initially interested in learning more... gave me his business card etc and I followed up with a long email outlining the practice - who to contact for quotes, blah blah.
Outcome... he thought as it was not illegal, there wasn't a story to be had! I suggested he'd missed the point but it never went any further sadly
I fear it will take a smoking hole to finally get this to the public's wider attention... but will they care? as long as the £10.99 flights to Malaga keep flowing, I doubt it