Well said Gingernut
What many patients don't realise is that every doctor has to demonstrate regular reading of journals / attendance at meetings just to keep their license. Nurses have to write up and reflect on cases, referring to the literature. We may all look like a load of dumb @@@@@ but an out of date doctor very rapidly gets caught out.
I question whether these authors really do claim to think differently. Most academics I work with are humble people who take just the opposite view. The problem is often the media who blow the conclusions out of proportion.
So do let us sad gitts see your papers