A VW in the Appalachians? I'll try California. Late '60s judging by the Buick (?) on the right.
That helicopter looks like a civil version of the helicopters in the film Apollo 13 I watched last night, which makes it a Sikorsky S-61N, and as the letters on the side are SFO, it's one of those operated by San Francisco and Oakland Helicopter Airlines.
But the photo really doesn't look like KSFO or KOAK. So where else did SF&OHA serve?
'b