The cancellation of the AKL-LAX service shows what a failure Boston Consulting Group are:- They did the research and convinced management that they would make more money utilising the A330 on the LAX-JFK sector but to make the aircraft available, an A332 had to operate the AKL-LAx-AKL services - replacing a 412 seat B744. This was giving Air NZ a boost because of the significant reduction in seats as well as a significantly longer flight time for the slower A332 which had to fly a longer route to stay within ETOPS distance of airports enroute. Now that they have made the route unprofitable they are pulling out totally thus gifting more traffic to Air NZ.
Can Qantas seek compensation from BCG for their poorly thought out research?