I don't understand why airlines, including EZY have succumbed to the Ryanisation of airline travel.
Instead of assuming we all want RYR style travel & assuming that LoCo must = Ryan style, why don't they emphasise a different style of operation? including pricing policy amongst other services.
LoCo does not always = Low fare airline.
Norwegian, Air Berlin & SWA are all LoCos but offer a different level of service.
Airlines, should be playing to their strengths & promoting that you could in fact get more for less, instead they seem to be promoting getting less for more.
I have made recent bookings with KLM, Lufthansa & Brussels airlines & found the fares to be less than EZY or ZB thus getting more for less, it's a shame they don't promote themselves more in this way.
The good thing is that we the pax have a choice & it's time the big boys stopped assuming the only way to operate is by taking everything to the lowest basic denominator.