Well it's nice to be a good guy and be hailed a hero or saviour. However like the labour party results must be achieved. You can go out on a spending spree. Paint the a/c, purchase multiple types, increase cabin crew numbers on the 737 and do basically what no other airline does (smells like the carbon tax). But at the end of the day the shareholders want results. A dividend might be handy one day.
Virgin needs to come up with results instead of spin. I predict within a year or two he won't be as popular now as he will need to make decisions that will not be liked. He needs results. However you won't achieve this by being the peoples poet.
Virgin needs to make a profit. A 68 million loss doesn't cut it.