Under the previous sia managment, they claimed that running an LCC wasn't their expertise, which is why they capped their equity in TR at 49pc and let a whole new management from ryanair and bmibaby run the show. Besides letting tiger have full use of SIA's training facilities in SIN, SIAks involvement in TR was zero. Heck, tiger didn't even use SIA's ground handling subsidiary in SIN when it first started out.
Now, still with less than 50pc equity in TR, SIA has put their own guy as head of the airline after the australia thing blew in their faces. They also appointed the former Chairman of SIA (1972 to 1994, arguably during the airline's best years) as TR's chairman.
At the same time, they have put their own guy to head the new longhaul LCC subsidiary.
For too long, SIA has managed to provide a superior product at a very competitive cost base. At one stage in the last decade, sq's cost per ask was lower than ryanair and was beaten only by air asia.
One wonders then why SIA wants to waste precious management time running LCCs which they have no expertise in doing. After all. They used to run an airline which had the best product offering in the sky, with a cost base similar to ryanair, without the need to exploit thai cabin crew and what not.
Silly silly silly.