He said he wants to use routes already used by his competitors, and insisted: "We're not in this business to make a profit.
"We're a social service. We are here to carry people at the very lowest fares. We do it for the love: love of passengers, love of community, love of our fellow Gaelic, Gael."
Somehow I don't think the Ryanair shareholders will quite have the same opinion. Who is he trying to kid to say Ryanair aren't in the business to make a profit, although he is a clever man and may just convince a few more thousand passengers to travel because of his 'community service'.