there needs to be a big push on getting Airlines from Gatwick and Luton.
The market prefers Gatwick as they seem to be able to make more money in that catchment area, hence you might have to offer unusutainable landing and handling for them to make money, Stansted would bleed cash. The growth of Ryanair has masked a major issue in that Stansted never really hacks it as a major first choice London airport. Every time Gatwick has some space the airlines flee South leaving LTN and STN serving their own markets by the lkes of easyJet. Ryanair makes STN look much better than it would otherwise be and then the question arises how much does Stansted make out of Ryanair?
If it's not a lot, it's a vicious cycle.