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Old 18th May 2011, 22:11
  #1146 (permalink)  
nospeedrestriction9
 
Join Date: Jan 2007
Location: Bristol, UK
Age: 47
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AWZK - I think you are being a little over dramatic - calm down dear!

Granted, LH did not want BD, however the idea of Fortress Midlands is pprune terminology, not BD terminology. It's been generated by those experienced pprune strategy analysts amongst you. BD created WW in the same way BA did with Go, it was all about protecting volume and getting in on the regional game before it was too late. LH also did the same with Germanwings that has also NEVER made a profit - and doesn't even come close!

The publically available annual report of LHG shows bmi group that isn't forecast to make a profit or break even until 2013 so why is everyone getting their knickers in a twist about a move to Hastings House, it was just clearly a move from an expensive office to floor space that is half empty. It makes commercial sense to me.... not the "beginning of the end" like some of you take pleasure in thinking.
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