I seem to recall that it was the venerable Mr Heathrow Director, or possibly one of his equally venerable colleagues, who, in response to the call by a pilot "rolling" retorted with the phrase "Roger, report inverted".
This can happen the other way around too. On downwind, for instance:
"G-ABCD make one 360 over left for separation, report back on downwind"
"One 360 over left, G-CD"
...half a second later...
"Back on downwind, G-CD"
How fast does your aircraft snaproll?